Broadgate Circle Launch
event designed to exhilarate VIP stakeholders, celebrated influencers and the public
Broadgate’s portfolio of outstanding buildings and public spaces has helped the city hold its place as a global financial centre for over 30 years. To launch its latest development, Broadgate Circle, the group looked to Xcite to produce an exclusive dining event designed to exhilarate VIP stakeholders, celebrated influencers and the public.
The Brief
Composed of 11 restaurants and a boutique gym, Broadgate Circle needed to generate hype amongst a wide audience and exhibit its superior value within the area.
The 800 invitees were composed of competition winners, key stakeholders, investors and celebrated VIPs. It was crucial for Xcite to curate a stand-out event with an upbeat yet sophisticated tone.
Careful co-ordination was required to pair each guest to an appropriate dining experience and help them navigate their way to their matched restaurant. With dining across nine restaurants, Xcite needed to ensure guests were split discreetly and received an invitation to the correct restaurant.
Our Solution
Xcite curated an exclusive guest-list of top financiers, stakeholders, national press, competition winners, celebrities and influencers.
Guests were greeted by a champagne reception as Xcite staff offered them a specially coloured wristband directing them to the appropriate dining experience.
Sourcing superior talent, Xcite hand-selected a leading DJ and implemented a 360-degree sound system in the circular arena to raise an upbeat ambience throughout the evening.