National Wedding Show
Brides and grooms gain the inspiration to realise their fantasy day
The National Wedding Show helps brides, groom and wedding-goers across the country gain the inspiration to realise their fantasy day. Located in Excel Centre, Olympia London and Manchester Central, the catwalk show offers everyone the chance to see the latest bridal looks and take a break from the bustling exhibition.
The Brief
The National Wedding Show bustles with exhibitors displaying intricate details. Whilst the excitement of the day is exhilarating, it can have a tiring effect for guests.
Xcite were called upon to craft a stand-out catwalk, designed to re-energise tired visitors and flair the imagination.
What’s more, the catwalk needed to showcase superior wedding styles to encourage on-the-day spend.
Additionally, as the show takes place in three separate locations the show-set needed the agility to translate to differing environments.
Our Solution
Xcite curated, styled and built a show with the ‘wow’ factor for brides and wedding parties across the spectrum. From top designers to high-street favourites, Xcite’s skilled stylists created bespoke scenes ready to inspire everyone.
No touch was forgotten with every look being matched to its perfect accessory. Visitors were given the VIP treatment as they relaxed in style with Prosecco in hand.
As they watched a performance filled with top dancing talent, the vigour and excitement of their big day was brought to life alongside the catwalk models. Carefully placed lighting in the transportable set enhanced every look in glowing detail.
The result? Xcite’s catwalk production maximised on-the-day spend across the three shows. Audiences left the catwalk arena feeling rejuvenated, inspired and ready to make on the day purchases.