Canary Wharf Fashion Weekend
Ignites the sparkle of the new season
Canary Wharf’s fashion extravaganza has fast become a headliner for London’s style conscious. The three-day event ignites the sparkle of each new season with its inventive series of catwalk shows, live performances, champagne pop-ups and entertainment.
The Brief
Xcite’s long-standing collaboration with the Canary Wharf Group regularly sees visitor’s imaginations inspired. Yet ensuring all retailers have an equal slice of the limelight is no easy feat.
With over 40 brands participating, Xcite needed to create a carefully balanced display of every retailer’s chicest collections.
Our Solution
The solution? Xcite’s strategic team were on hand with a holistic approach engaging residents, office workers and shoppers.
Xcite ensured there were sweet temptations galore with bespoke Prosecco bars setting the scene for a captivating three-day celebration. Catwalks emerged like buzzing hives attracting guests to their latest collections.
Illuminated by cutting-edge LED screens, the display matched retailers to relevant looks as models paraded in seasonal trends. With a carefully crafted script, each of the sixteen live shows captures visitors with on-brand messaging.
The surprises continued with additional dancers and performers spotted around the malls. Mood-boosting DJs shaped a stylish vibe with live pianists adding an elegant edge.
With so many different elements to conceive and co-ordinate, the Xcite team successfully set a whole new standard for Canary Wharf’s much-anticipated event.