Whiteley Fashion and Photo-Shoot
shaping memorable fashion and beauty events
The Whiteley Shopping Centre in Fareham offers something for everyone. With 64 leading high street stores, there’s choice aplenty for style hunters. Whiteley called upon Xcite’s expertise in shaping memorable fashion and beauty events to elevate their style destination status.
Xcite needed to create a highly interactive event that would engage shoppers both on and off-line. Whilst the event needed to look aesthetically beautiful, it also needed to invite audience participation through its inclusive appeal. Yet integrating audiences can be problematic.
Meticulous pre-planning and logistical expertise was required for the event’s smooth running, building and maximising audience engagement.
Xcite's team of stylists and presenters hand-selected current trends and presented digestible how-to tutorials for audiences to easily engage with the appeal of key, seasonal looks.
Additionally, shoppers could participate in make-up tutorials lead by Xcite’s top beauty artist talent, whilst also being inspired to spread their experience on social media.